Faculty and Staff

We provide only physician lead training from the world’s leading practitioners in cosmetic laser and aesthetics. NALA Institute attendees learn from successful practicing physicians providing unique insight and experience to real implementation of cosmetic and laser procedures.

robert-mindellRobert S. Mindell, M.D., MBA

Robert S. Mindell, MD, MBA is a board-certified facial plastic surgeon and Medical Director educator. He has been using lasers since 1989. He entered the cosmetic laser business in 2002, at the dawn of the first generation of devices and injectables truly useful for cosmetic purposes. Since then, he has been able to use numerous devices and injectables and, hence, knows what almost any device or injectable will truly deliver in terms of patient results and satisfaction. His continuing medical education is solely focused on non-surgical cosmetic procedures: lasers, IPL and injectables.

Dr. Mindell is eminently qualified by education, training and experience to give you a superior educational experience in becoming a laser technician, or medical director.


Shelly_FriedmanShelly A. Friedman, D.O. FAOCD

Dr. Friedman is board certified in Dermatology and Hair Restoration Surgery. Dr. Friedman received his B.A. in Psychology at Providence College in Providence, Rhode Island. He received his D.O. degree from Michigan State University College of Osteopathic Medicine in East Lansing, Michigan. While in medical school, Dr. Friedman received a National Institute of Health Fellowship in Psychiatry. After medical school he completed a one year Rotating Internship at Pontiac Hospital in Pontiac, Michigan. This was followed by a three year Residency in Dermatology at Pontiac Hospital/Michigan State University. After completing his training, Dr. Friedman opened the Scottsdale Institute for Cosmetic Dermatology in September, 1986. He has been featured on NBC’s Today Show with Matt Lauer, numerous interviews on ABC, NBC, CBS, and Fox as well as having been featured in Vogue and Longevity magazines.


Dr. Keri Sweeten

 Keri Sweeten, M.D.

Dr. Keri Sweeten was one of the first surgeons in the Valley to perform the Novasure Endometrial Ablation and Posterior IVS vaginal suspension. She has also pioneered techniques in aesthetic surgeries that are both functional and cosmetic in nature. She is a board-certified gynecologist and a Fellow of the American College of Obstetrics and Gynecologists. She now dedicates her time to GYN-only to better provide care without long waits.

She is a national expert and leader in Essure permanent birth control, and Stop the Flow™ Endometrial Ablations and is affectionately known as the “Stop the Flow queen”. Dr. Sweeten has held academic positions at the University of Arizona and enjoyed teaching positions not only there but also at Cigna HealthCare and Banner Samaritan. She is published and a presenter of various lectures on the use of innovative technologies in medicine. Dr. Sweeten has actively pursued pertinent postgraduate training to provide the latest technology in her center. In 2004 she founded Understanding Women and Understanding Skin to concentrate on procedures that improve quality of life and self-esteem.

Dr. Sweeten has been serving the health care needs of women in the greater Phoenix area for over 15 years. Her passion, driven by her commitment to leadership in women’s health and the relentless pursuit of excellence is to provide elite service for all. Women coming to Understanding Women know they will receive the best, most advanced treatments by certified, experienced professionals, all in a caring and friendly environment.


American and Arizona Medical Association

American Academy of Cosmetic Surgeons

American Association of Cosmetology Schools

American Academy of Cosmetic Gynecologists

American Society of Laser Medicine and Surgery

Arizona Private School Association

Arizona State Board of Private Postsecondary Education

Phoenix OB/GYN Society, President 2007/08 and current active member

Society of Laparoscopic Surgeons